How to get started with google shopping

An introduction to Google Shopping and how it connects to Google Ads and Merchant Center - covering the key terms, what you actually need to get set up, and the essentials of product data, compliance, and tracking, so you understand the landscape before diving in
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Meet your tutor

Sara Jones
Sara has been running Google Ads since 2004, when she used them to drive sales to her newly started eCommerce business.

When she closed her online store in 2016, she switched to running ads for clients, and now specialises in working with eCommerce businesses and Google Shopping.

In 2021, she started the Online Retail Academy, a membership that not only teaches retailers how to run their own Google Shopping Ads but also provides support for FB Ads, email marketing and more.
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